A successful seminar is synonymous with organization, competence and professionalism. That’s why it’s important to have complete, orderly equipment to help make seminars or other corporate events a success.
The essentials for a flawless logistics
Promotional items allow you to promote your brand during seminars or corporate events. There are different types of promotional items such as mugs, pens, tote bags, key chains… It is also important to prepare the presentation of your company and to be well organized. All the customizable advertising objects for seminars are also used to mark your company in the mind of the participants. That’s why it’s important to distribute them as often as possible during the seminar. Many companies rely on the personalization of advertising objects to boost their seminar such as personalized mugs, personalized pens, advertising bags…
Know the type of event you are organizing
There are five types of business events. Tribal marketing events are designed to attract customers who may become repeat buyers. Seminars are generally about sharing experiences, techniques from the same industry and strengthening bonds between employees. Networking events are one of the most popular types of business events for companies to bring as many people as possible into their network. The program plays a secondary role to the social activities. The breaks and the reception area are the most important elements to attract new customers because they promote exchanges. Fair events are real temporary stores for sales and trade. The product presentation is more important than the speeches, which are usually commercial information paid by the sponsors. Second, educational events are where participants come to enrich their skills and knowledge. They focus on who the speakers are and what they are talking about. The social elements of networking are often understated but always present. Professional seminars are educational, informative and create professional connections. Therefore, communication by object is also important as it adds to the professional exchange. Academic events are characterized by conferences aimed at gaining editorial credit.
Organize a structured team
Be careful not to burden one or too few people with responsibility. Consider creating a hierarchy and putting the most experienced in charge. Teams that divide themselves into groups with group leaders maximize their chances of energizing their business. Speaker care and hospitality, design, budget, volunteers, content, public relations, tickets, legal services and much more are aspects that should always be considered. Don’t underestimate the back-office part, create a dedicated team that can handle all the administrative part.
Be an example for the team
It is important to surround yourself with people who share the same values, the desire to succeed and the same goals. Building a strong team is all about members helping each other. The character and demeanor of the organizers greatly influence the experience and outcome of the seminar. It is important to be a role model for your team, to motivate your teammates and to not lose patience!
Plan how to gather feedback
Once the event is over, the work is not done. Collecting feedback is an important value to learn from the viewer’s experience and improve future events. The presence of promotional items also allows attendees to explore your venue and tell others about it to increase your brand awareness. Plan and implement a feedback collection procedure and organize the data also taking into account the General Data Protection Regulation (GDPR). Distribute a feedback form during event breaks to receive feedback directly on the spot. At a seminar, it is not enough to analyze the behavior and attitude of the participants to know whether the seminar is successful. The feedback gathers important elements to improve future seminars. The only way to assess participant satisfaction is to collect as much feedback as possible, ideally positive. If the feedback is mostly negative, it is important to take it as constructive criticism. They will allow you to improve for the next time. In order to maximize your chances of obtaining positive and relevant feedback from your seminar, it is advisable to create interactive quizzes with photos and videos of the event. Think of formulating relevant questions such as the strong and weak points of the event, points to improve, suggestions for future events, which will give the participants the impression of being valued in your organization.